Fish Market Auction

The Role of the Auctioneers

The main role of the auctioneering team is to sell the fish at the auction and to achieve the best price possible. The price will vary depending on the quality of the fish, the quantity available and the demand from the buyers.

The fish is graded by size and weight, and each fish box is labeled to record the area where the fish was caught, the name of the boat and the quality grading score. The buyers and merchants will have access to this information in advance of the auction to help them prepare their bids.

For more information please contact John Rogers, BTA Chief Auctioneer,


The Auction

As the auction proceeds, large LED screens around the auction area display the boats name, species of fish, buyer’s name and price per kilo. 

The buying audience is a mix of agents or representatives from some of the large fish processors, local fish merchants and restaurateurs looking for fresh quality fish to serve onto your plates.

Grouping of Fish Ready for Sale

Before the auction begins the fish have been grouped by species and are sold in turn usually starting with the dover sole, then on to monkfish, cuttlefish, squid, scallops, turbot, brill and hake etc.

Depending on how many boats have landed their catch, the fish from up to five boats are grouped together for sale. This not only saves time but ensures a better price for the prime fish.


The Buying Process

The auction begins with the sale of the prime quality fish that commands the best price, and gradually works through the system until completion. The auctioneer starts with a price for the initial batch of dover sole from the first group of five boats.  Then the hustle and bustle begins as bids change and buyers compete against each other to ensure they get the fish their customers want knowing that at any time someone can step in and the winning bid could take the whole group of fish.

Digital Efficiency

The auctioneer then moves on to the next group and so on until the auction is finished. As each sale is confirmed the auctioneer sends information regarding the selling price and the buyer’s details to the back office system via electronic pads so that the information on each sale can be prepared and printed.


Post sale - the Final Steps

The fish is then transferred by the buyers to their own fish boxes and stacked ready for transportation.

Once the auction has finished the auctioneers check all the sales, before sending the prices through for invoicing to the buyers, and for settling the boats.

“Why do we think Brixham is the best place for buying fish? Along with the best quality fish the market has to offer, we know that we are in good hands. Fish is sourced directly from local boats and local fishermen and this gives our clients a true sea to plate experience. “

– Les Daniels, Purchasing Director, Wright Bros Limited